2008/07/17 11:20 Doug McDavid, Sociable Technologies for Enterprising Sociality, ISSS Madison 2008

ISSS Madison 2008, 52nd Annual Meeting of the International Society for the Systems Sciences

This digest was created in real-time duringthe meeting, based on the speaker's presentation(s) and comments from the audience. The content should not be viewed as an official transcript of the meeting, but only as an interpretation by a single individual. Lapses, grammatical errors, and typing mistakes may not have been corrected. Questions about content should be directed to the originator. The digest has been made available for purposes of scholarship, posted on the ISSS web site by David Ing.

Intro by Gary Metcalf

IBM Almaden Research Center, Executive Research Consultant


Coming into an era of supporting social with technologies

The medium is the message

People are projecting themselves:  Erving Goffman, presentation of self in everyday life

  • We're sort of driving people out of system
  • We've been treating people as costs, rather than engines in the creation of value

Long wave:  Carlotta Perez

  • We're in the second phase of the fifth wave

We're in an era of service dominance

Enterprises as autopoetic systems

  • May or may not be living, but they're definitely autopoetic
  • Businesses are systems
  • At the heart of enterprise is human desire, and the fostering of well-being
  • Enterprise as a "purposeful or industrious undertaking"

Enterprises have characteristics of living systems

Architectural viewpoints

  • Maturana's term on "dynamic architecture", unpublished, but on web
  • We can use the idea of dynamic architecture in a social sense
  • At any point of time, everything has an architecture, which includes the structure and behaviour

There are many socially-focused dimensions on business architecture

  • Focused primarily on social aspects
  • Korzybski:  whatever you say a thing is, it is not

One type of social architecture is the org chart:  talks about people and relationships

  • Limited and changable

Most often used and pervasive architectures are process and procedural models

Semantic architecture:  meaning is a key way of understanding

Brand architecture:  marketing people talk about this

Levels of granularity

Viable systems model as a macro-architecture

Need more structural coupling: between institutional architecture, the brand architecture, communities of practice

Virtual world games

Virtual world:  artifactual use, and actual use

Future of technology isn't marketing

Artifactual use:  programs in world, where they take a feed from the Blue Gene supercomputing world, doing protein folding

Structural coupling


Old guy.  Second Life taking away from real life.

  • Old guy, too
  • Compelling
  • New Media Consortium has run 6 days conferences
  • Not as good as being in person, but it's better than teleconference or chat room

Have a 12-year in Club Penguin.  Safety?  Sucked her in so much, that disconnected from real life.

  • Lot of research going on, although focus is mostly business
  • Also got sucked in
  • Now want an office in a virtual world, where people could stop by.
  • Not to say that there's not downsides.
  • Second Life has a different grid for teens

South Australia policy, Just Ask Once.  Services, more interactive.  Security

  • Firewall, issues.
  • At IBM, we're not doing things on the Linden Labs server